Services/Road to China

Technology

ICONIC, our proprietary platform for the advanced management of WeChat is the answer to these questions

/ / What we do

ICONIC, the most sophisticated platform in Europe for the advanced management of WeChat, is the result of an original, proprietary project design by Retex, to allow clientele to monitor the distribution channel and the Chinese subsidiary directly from headquarters, by displaying analytics or authorising the publication of contents. Iconic enables WeChat to be integrated with media libraries and company systems (CRM, ERP, DAM, Clienteling) and to sell directly with WeChat (via a «store front» module already prepared to open a pop-up store or via the eCommerce platforms in use, such as Magento, Hybris or others). ICONIC enables contents and services to be rapidly distributed in China thanks to Tencent Cloud.

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