Targeting the Chinese market is fundamental for any Italian brand seeking to internationalise. China’s economy has been changing subtly. From being the world’s factory and doubling its GDP, to investing in local consumption and services.
Italian brands aiming to export to China will be compensated by high sales volumes. The value of ‘Made in Italy’ items has more than doubles in ten years and is currently worth €15b. This market is bi-directional, given that the millions of Chinese tourists visiting Italy each year account for one third of foreign spending.
Establish a presence in China and building relations with its population no longer require advice from Chinese companies or complicated commercial and administrative mediation. With offices in Milan, London and Shanghai and being the only Tencent European Trusted Partner, we are already working with more than 80 brands and retailers in the Chinese market.