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For some market segments, China is an essential target for Western brands because it represents at least one third of world demand.
In order to address more than a billion consumers in the correct way, it is essential to carefully combine personal brand identity with local peculiarities and, of course, to use the right channels; starting with WeChat, the primary intermediary for relating with consumers in the Chinese online market, and continuing with Weibo, Baidu, Ctrip, etc.
With our support, any brand wishing to enter or consolidate in the Chinese market can ensure the best return on investment.
Our experience allows the correct profiling of the target, management of communications, cultural mediation, advertisement planning, the creation of a highly personalized customer experience, integration with the main business systems.
If properly managed, the WeChat Official Account and all the initiatives created ad hoc on the Chinese social channels are the best way to achieve these objectives and therefore transform a simple showcase of products and services into a place of involvement and entertainment for those seeking a unique shopping experience.
Market analysisGo-to-market designConsumer research
Creation of campaigns and management of the main Chinese digital platforms
Online sales models via WeChat and on the main market places
Advanced management of WeChat and integration with the main company systems
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Information Note pursuant to Art. 13 of Legislative Decree 196/03 - Personal data protection code.
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The data is processed for purposes directly related and instrumental to the provision of the requested services; it can also be used to send advertising material, for marketing activities and commercial information concerning the products and services Retex S.p.A. displays and provides on its portal; to measure the level of user satisfaction on the quality of the products and/or services provided and on other activities performed by our Company, internal statistics, satisfaction feedback, preliminary acquisitions of information in order to finalise a contract or supply a service, etc.
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Retex S.p.A. - Viale Francesco Restelli, 1 - 20124 - Milano
Fashion & Luxury
Food & beverage
Road to China
Viale Francesco Restelli 1, 20124 Milano
R.E.A N. MI-2056807
Cap. Soc. 1.000.000,00€
For info write to:
+39 02 89 050 792
For technical assistance write to:
Fashion & Luxury
Food & beverage
Road to China