Uniquely J and Parcel, the Endless War between Walmart and Amazon

06 Oct 2017

Uniquely J and Parcel, here we go again. Walmart is the largest retailer in the world, Amazon the giant of digital commerce. For a long time, the former has taken a post-conventional sales channels approach moving away from the burden of the "less" sign of all its American competitors excessively linked to the territorial network. The latter has done so by invading the space of physical trading with the acquisition of the Whole Foods chain and others.

Let's start with the brand-new line that Walmart is launching targeting at Millennials. This brand, Uniquely J, will only be sold on the Jet.com portal - the online platform acquired by Walmart last year for $ 3.3 billion - which already sells products of the private labels Equate, Great Value and Sam's Choice. The placement of Uniquely J under the direction of Marc Lore, founder of Jet.com, is continuing the recent fashion brand acquisitions such as Bonobos, ModCloth and MooseJaw.

Uniquely J will combine quality products with competitive prices across dozens of categories: from foodstuffs such as coffee and olive oil to household items. Among others, it will include a wide variety of breakfast cereals, which is fundamental for the domestic market, at lower prices with respect to the growth in consumption in recent years. In short, Jet.com will be a low-cost alternative to Amazon and, in particular, to Whole Foods premium brands.

The deliveries war will open on a new front. Walmart.com will begin offering same-day delivery to some customers in New York City. For this purpose, it acquired Parcel, a Brooklyn company that already works with other online retailers and fast-food companies such as the extremely popular Chef'd and Martha & Marley Spoon.

Walmart's latest move has been driven by the ever increasing tendency of consumers in America, and in the complicated city of New York in particular, to choose the vendor based on the immediate delivery option for online orders, especially for products for daily use. With "Prime Now" Amazon offers customers 2-hour delivery for a limited assortment of goods, but extends the service to same-day delivery free of charge for a catalogue with more than one million products.