Traditional loyalty programs no longer guarantee certainty of success and often they result in a negative return. Client loyalty is now tied to different factors and more complex than the accumulation of points on a card. Today it is necessary to propose a high personalised experience, because habits and purchasing expectations have drastically changed. Every retailer will need to be able to create individual proposals aimed at the single card, with offers relevant to the shopper’s preferences.
We plan and manage promotional programs and customer loyalty adapted to new needs. We have a significant advantage given our partnership with a global leader in this sector, Symag, whose technology we use during our work. We have even created original solutions per a better loyalty system integration with different hardware devices and the existing CRM tools.