Made in Italy of Kartell lands on WeChat

07 Jun 2017
Established by Giulio Castelli in 1949, Kartell today is the leader in design and synonymous of Made in Italy worldwide. An innovator at heart, it combines creativity with new technologies to revolutionise things of everyday life. These values are reflected in its storytelling activity and communication channels that mix Kartell’s present and future trends. Both in-store and online, Kartell always seeks to create the best consumer experience. That is how Kartell opened its Official Account on WeChat, a Chinese instant messaging app adopted by more than 938 million users. As a matter of fact, WeChat is the most effective way for brands to communicate with Chinese consumers. Thanks to WeChat, Kartell can move its traditions in the future without never losing its identity and catching all the opportunities coming from China.