Milan is the first Italian city with its own Official Account on WeChat.
YesMilano 探索米兰 will introduce the city on the most important and popular Chinese messaging app, with over a billion users.
Thanks to WeChat, the Chinese traveler could better organize the city and intercity visit. Will be possible to plan the stay choosing between food and wine, cultural, or shopping paths, in the world’s capital of fashion.
Information on services, shops, restaurants, cultural institutions, and other points of interest will be provided in a geolocalized way, with the simple consulting of an interactive map inside WeChat.