Creation of Official Account WeChat:
We created an OA with dynamic contents and appealing templates. To fully exploit the potential of WeChat, Moschino chose ICONIC, the management platform designed by Digital Retex to exploit the advanced functions of the CSM and specifically of the QR Generator. Thus, Moschino obtained an excellent profiling of its followers and created special activities and exclusive communications for selected target groups. The ability to create groups of followers by scanning the QR codes generated now enables sophisticated communication management on WeChat.
The Customer Care service for the account was activated to promptly respond to all the followers' requests. We also defined the set-up of a series of key words to make it easier for the user to find the information of most interest.
We designed and planned various ADV campaigns aiming to acquire followers, increase brand awareness and «drive to store».