After a careful analysis of the brands and competitors in the Food sector, Digital Retex completely redesigned the menu of Bistrot's Offical Account. By using the Iconic platform, we were also able include the configuration of a store locator amongst the many other advantages.
Digital Retex will take care of Bistrot's editorial plan. It will manage the messaging broadcast and will provide a copywriting service to produce original, monthly contents to be published on the OA. This will also be integrated with Dianping, the App used daily by tens of millions of Chinese to search for and book a restaurant.