Officine Panerai is one of the most iconic brands in the international watch industry. Born in 1860 Florence, Panerai is now part of the Richmont Group, a major player in the luxury world. The brand boasts a large fan base which go by the name “Paneristi”.
Officine Panerai sought to highlight their own heritage by showing Chinese users the showroom in piazza San Giovanni in Florence; the birthplace of the brand.
Nuvicom, a communications agency of the Retex Group, created an immersive 360° mobile experience in WeChat.
Thanks to many 360° gigapixel images, a browsable recreation of the store was created; within which each watch becomes an interactive tool.
Users could take a virtual tour of the showroom and digitally touch the products, view their specifications and even execute purchases.
Throughout the virtual tour, users are helped by a concierge and other direct contact points with the brand.