Mercato Centrale

Where you want, with Zerofila

The benchmark for food lovers in three of the major Italian cities, also in Milan now.
The project of Mercato Centrale, started in Florence in 2014, had the aim of creating an innovative format, with a view of enhancing the figure of Italian artisans and their products. Their proposal includes varied and innovative foods, without forgetting quality and simplicity, for a shared culinary experience.

Project

Mercato Centrale improves the customer experience by focusing on e-commerce and together with Retex puts the Zerofila project into action. The Iconic Food & Beverage service platform enables the customer to have various order and payment options, orders are uploaded directly into cash register. In addition, the introduction of the Magna Card allows customers to use meal vouchers and get discounts.

Results

With Zerofila you save time, avoid queues and consume your dishes wherever you want. The platform, designed to meet different needs, offers four different consumption options: on-site, take away, delivery service for companies affiliated with Mercato Centrale and organization of guided gastronomic tours