Expand and digitize some of the Village’s main services.
The innovation, made possible by the collaboration with Retex, has enabled to meet the primary need of the Village: the creation of a virtual wallet with which to make all purchases in the facility and reduce cash payments.
Guests make the necessary top-ups with credit card or cash, pay for the services inside the Village with the virtual wallet and check the balance, all directly with their smartphone. Iconic Food & Beverage platform enables all of these operations.
With Iconic, the entire customer experience related to catering has been digitized: menu consultation, online ordering, takeaway and delivery.
The Retex Group’s proprietary service platform chosen by the customer, enables several catering services:
- takeaway: available from over ten restaurants and refreshment points within the Village;
- delivery: in the room or to the umbrella on the beach and by the pool. In this case, by scanning a QR code on the umbrella, the guest can order and receive deliveries on the spot, thanks to the geolocation of his position;
- loyalty: management of the virtual wallet, through the Iconic F&B LoCo promotional engine, allowing guests to receive discounts and vouchers which can be used within the Village.