A billboard with a static advert during the day and an animated story during the evening.
The methods involve mapping any kind of surface and the creation of contents modelled specially to fit the measured spaces.
In Samsung’s case the surface area was of 120mq spread vertically with predefined graphic elements. These were part of the static campaign during the day, and were planned to have a different projection in the evening.
The key elements of campaign
Nuvicom, a company part of the Retex Group, intervened on all project phases.
The creation was divided in three phases: creativity, production and post-production.
The approach to the video is communicated from a concept phase and a visual mood of the story told. After the definition of the visual style and of the first layers’ design details, workable storyboards were produced.
The photography shoot was done in a theatre close to Corso Como. The video contents used for the animated scenes was also created in the theatre.
The style of the video needed the amalgamation of various techniques, from the photography shoot to the video shoot, from the design to the 2d animation. The creation between the digital world within the phone and the external one is key to the videos’ compatibility.