Superior Natural Surfaces is the tagline chosen by Laminam for its audience. Nuvicom, the creative agency of the Retex Group, has given concrete form to the change and evolution of the brand in a storytelling that links aesthetics and content. The rebranding process redefined and qualified the new logo, the payoff and the website design.
A new brand platform for a renewed vision and mission. The aim of the new visual identity and the new communication plan is to further improve the positioning of the brand, its pioneering personality and the aesthetic refinement of the collections. The goal is the transfer of value to customers while continuing to pursue the ambitious results that have always characterized Laminam and its expansion.