Sensors: between physical and digital interaction
An invisible bridge between real objects and video content
The initial idea was to favour the physical contact between consumers and KitchenAid products, turning them into interactive objects.
Thanks to the programmed sensors positioned under each product, the system was able to detect the movement of each object through a reader hidden within the table. This in turn regulated the redistribution of the contents visible on the monitor
Nuvicom, our communication agency, worked on every phase of the project from devising the creative concept through to its implementation: