Project
We opened Moschino’s new Official Account during the most important Chinese festival, the Chinese New Year. Together with a consistent editorial plan and support activities, we set up the brand with immediate, direct and constant digital contact with its followers. Moschino kept its brand identity and adapted the contents to local taste.
RESULTS
The ADV campaign we created for Moschino was extremely successful and was acknowledged as the Best Case in the F&L world. The number of followers increased beyond all expectations.
Official WeChat Account Creation
We created an OA with dynamic contents and appealing templates. To fully exploit the potential of WeChat, Moschino chose ICONIC, the management platform designed to exploit the advanced functions of the CSM and specifically of the QR Generator. Thus, Moschino obtained an excellent profiling of its followers and created special activities and exclusive communications for selected target groups. The ability to create groups of followers by scanning the QR codes generated now enables sophisticated communication management on WeChat.
CUSTOMER CARE
The Customer Care service for the account was activated to promptly respond to all the followers’ requests. We also defined the set-up of a series of key words to make it easier for the user to find the information of most interest.
ADV CAMPAIGN
We designed and planned various ADV campaigns aiming to acquire followers, increase brand awareness and «drive to store»