The continuous evolution of the retail market and customer consumption behaviours requires ever-faster adaptation to new conditions. Basko is investing in technology by focusing on Smart Kiosks and Electronic labels. The partner chosen for the project is Retex, which has rapidly implemented the innovative solutions in two stores, with the intention of introducing them to all Basko supermarkets.
Allows to seamlessly integrate physical and digital retail and facilitate the interaction with the customer, enabling him to:
• Book his turn at the counter;
• Obtain information on products and ingredients;
• Check current prices and promotions.
The solution allows:
• Automatic price alignment between checkout counters and labels, improving store efficiency by eliminating the manual tasks required and reducing the possibility of error;
• Optimization of restocking and Click & Collect processes.