Dimar e la scansione easy dei prodotti “svalorizzati"

Dimar S.p.A. operates in Mass Retail with nine different brands with a different format, in which 3500 employees work mainly in the northwest.


Retex identified the best solution was to read a single bar code and acquire a single sticker with the original product code.


Scanning products to be discounted became simple and fast for the customer, with an almost zero error rate.


This envisages printing a new type of sticker applied to the package on the shelf, which covers the original product code.


The sticker is printed facing the shelf via a Motorola “Smart Badge” terminal and a portable Zebra printer with the adhesive label thermally printed directly