CRAI

In-store operations and technological innovation

New and functional solutions for continuous updating
CRAI, currently present in Italy with more than 3,000 stores, improves one of the key moments of its customer journey: the checkout phase. The supermarket chain chooses complete and customizable hardware solutions for the checkout of various CRAI-branded stores.

Retex & FEC

For the selection and installation of cutting-edge hardware technologies, CRAI relied on FEC Italia and Retex Group.

FEC Italia, which has been operating in the automation industry for over 25 years, has extensive knowledge of the sector and jointly with Retex, tech company that drives innovation in the retail industry, worked together to ensure the customer targeted advice and timely service.

Results

The project concerned 58 CRAI stores spread throughout the country and involved the installation of integrated and tailor-made solutions, which in addition to high performance, also ensure broad connectivity.
Specifically, we refer to:

  • Central checkout units: characterized by a high number of communication ports, compact size and excellent performance;
  • Touch screen monitors: LCD touch screen monitors in die-cast aluminium to support the sales staff’s operations.