A single order management point

MICHELE CAPRINI
19/06/2021
In brief
Iconic Connector has its reason for being in the need for a single order management point, useful to customize the offer in various options for customers, from on-site consumption to pick-up at the premises. It can collect and manage orders and payments on the same platform and from any point of contact with the customer, at no additional transaction costs.

Speaking of catering, two evidences are easily detected.

The first: already before the health emergency, the forced trend to digitize the processes was clear to anyone who wanted to see it: self-ordering in store through totems and mobile devices, complementary exercise of delivery and takeaway services, centrality of payment systems. Benefits resulting from the table, at the checkout and in the kitchen, with the improvement of the customer experience and workflows and with the reduction of management costs.

The second: COVID-19 has had a devastating impact on catering; for this, order management has become even more important. It is in the room, for the collection of orders from any point of contact with the customer, to simplify and speed up the service and to guarantee care and punctuality in the processing of the dish; it is for food delivery services. These, which have become necessary when closed rooms, in whole or in part, cannot operate normally or cannot at all, will still have to satisfy a consumer orientation which, to a greater or lesser extent, will become a constant demand.

Iconic Connector has its reason for being in the need for a single order management point, useful to customize the offer in various options for customers, from on-site consumption to pick-up at the premises.

Totems offer the customer the interactivity of managing their order, stimulating choice with visual representations of menus, reducing, or zeroing queues. Ordering at the table, via smartphone, allows the guest to quickly and intuitively manage and control their own consumption; the mobile apps used for booking and table availability lead to a real competitive advantage; automatic updates on the status of orders to delivery partners take on great importance, to ensure smooth pick-up and delivery.

Rather than worrying about human error related to manual order transcription, the dispersion of internal tablet or external orders with unmanned phones, the inaccuracy of order, or slow forwarding by service personnel, with Iconic Connector you can accept multiple orders at once, don’t miss them, and leave less room for errors. It can collect and manage orders and payments on the same platform and from any point of contact with the customer, at no additional transaction costs.

The primary feature of the platform is the real-time insertion of movements from all sales channels, the accurate transfer of each order, the acquisition and viewing of all orders from the various channels, managed as if coming from a single point of origin. To these advantages must be added the integration of the most advanced payment systems, which allows adequate control and security and avoids congestion at the checkouts.

Technology support is critical to customer loyalty. Each type of transaction brings with it elements of knowledge of the behaviors and preferences of guests or customers waiting for dinner at home. The seamless union of all customer contact points, next and remote, given by Iconic Connector is, therefore, the ideal premise for loyalty systems.