Selfridges: retail is both sustainability and innovation or it isn’t

In brief
Due to the importance and reputation of the brand, not just in the UK but in the world, the strategic choice of Selfridges on sustainability is one of the most effective demonstrations of retail prospects. Innovation requires a collective effort, greater than just a single retailer, regardless of its strength, or a group of consumers. From the supply chain to online sales platforms, technology is its enabling engine.