Large-scale retail trade: the flyer, the emergency and promotional strategie

LAURA FUSI
06/07/2020
In brief
Even in the digital age, statistics confirm that consumers prefer the traditional paper flyer. In the post-COVID context, however, the evolution of promotional strategies will be inevitable.

Turnover, values, customers, experiences and people. Let’s put some order in all this.

Turnover, values, customers, experiences and people. Let’s put some order in all this.

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Customer engagement and retention in fashion? A matter of... omnicanality

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