The countdown to Fico Eataly World is almost over. On 15th November the largest ‘agri-food park’ in the world will open to the public. It covers 100,000 square meters in the wholesale fruit and vegetable market area in Bologna. Fico Eataly World Fico involves private and public business such as the City of Bologna and the Emilia-Romagna Region. One hundred and fifty of the best companies in the sector are participating in the project, with a one hundred-million-euro investment. The management company is owned by Eataly, Coop Alleanza 3.0 and Coop Reno. The project was presented in over two hundred countries around the world and as many tour operators have visited the area. The creation of the park is in response to these premises:
Many have contributed to a great common goal: to revive Italy through its history, its products, its capability of attracting tourists and its culture, which are Italy’s greatest resources. Fico will be a place to represent the whole food chain from the ground to the table, something unique, the purchase and consumption part will simply be the last ring of the chain.
Tiziana Primori, CEO of Fico Eataly World
The goal of Fico Eataly World is to reach six million visitors a year, with a third of these being foreigners. The promoters intend for it to have a considerable social impact: a large and prestigious showcase for Italian products, where you will learn about, understand and admire the biodiversity and excellence of Italian food, from the north to south of the peninsula. About 700 people will work there. Inside the park, there will be 40 places to eat and a dedicated area for shopping with over 100 artisan shops. Particularly interesting is learning aspect, with educational paths and multimedia areas. The first will be available in several languages, more than thirty courses per day held by the operators of the various companies, and in collaboration with four universities. Experiential itineraries have been designed for different target groups: tourists, groups, families and children. They will be set to promote food education and food know-how, conscious consumption, sustainable production and the network’s most important agricultural and sustainability culture. It will also be possible to learn the best ways to take photographs of food. In this regard, the “Fico Foundation for Food Education and Sustainability” was created, chaired by agro-economist Andrea Segrè. The foundation will also work with the Ministry of the Environment and will be the scientific and educational soul of Fico, operating in three areas: education and teaching for schools, scientific research, and promotion.